Welcome to Brandfield Unfiltered, where we show you how trends are spotted, collections are curated, campaigns come to life and everything else behind the scenes of Brandfield.
In this very first edition, we’re diving into the SS26 campaign shoot of Brandfield. For SS26, we packed our vision, drove to Düsseldorf and brought a new chapter of Brandfield to life. But before the final campaign images hit your screen, there was a full creative process behind it. Mood boards. Styling decisions. On-set adjustments. And a lot of teamwork. This is what really happened.
The story behind SS26
SS26 started with a feeling: Fresh. Refined. Effortless. Because accessories don’t just complete a look, they elevate it. And that became the foundation of this campaign: showing how different brands can be combined into one personal, perfectly styled look. As our campaign coordinator would describe it: “I felt the brand was ready for something fresher and more refined. A more perfectionistic finish. Accessories are what make a look complete, so I wanted the campaign to reflect that.”
The idea really took shape at the start of the new year. A natural reset moment. New energy. Clear direction. A fresh visual identity without losing the timeless feeling that defines Brandfield. There was just one catch. The shoot was already scheduled for early February. So: no time to lose.
New Year, new campaign.
The creative vision
Before the first camera clicked, everything started with a mood. The SS26 mood board focused on clean lines, soft light and controlled minimalism. Think: neutral tones, natural textures and subtle contrasts. The goal wasn’t to overpower the jewellery, it was to let it lead. As Lize explains: “We purposely chose more skin, light materials to really get a fresh sunny spring feeling for this campaign.”
On set in Düsseldorf
Then the moment finally arrived: the shoot days. Our team travelled from Groningen to Düsseldorf early in the morning, ready to bring the SS26 vision to life. On set were Lize (Campaign Coordinator), our Social Media Specialist, our Head of Brand and one of our buyers. All there to make sure every detail matched the creative direction. The shoot was spread over two days and featured two models: David and Lorena.
Day 1: David
We started with David, who joined us for a half-day shoot. Menswear looks are typically a bit more minimal when it comes to accessories, which meant fewer product combinations and quicker transitions between looks. Watches, bracelets and subtle styling were key here, focusing on clean combinations that felt effortless and wearable.
David on set in Düsseldorf making pictures with our Rains Book Daypack Green Backpack... We love it!!!
Day 2: Lorena
The following day was fully dedicated to Lorena. Women’s styling allowed for much more layering and experimentation: stacked rings, layered necklaces, bracelets combined with watches and different textures coming together in one look. But… that also meant: more outfit changes. More accessory combinations, and more time perfecting every detail.
The precise fall of a blazer sleeve revealing a bracelet. The placement of a necklace clasp. The exact angle at which light hits a watch dial. Between shots, the team constantly made small adjustments: fixing stacks, adjusting sleeves, repositioning jewelry and reviewing images together to see what worked best on camera. Details were everything.
Small tweaks. Quick team check-ins. All to make sure everything felt balanced and unmistakably Brandfield.
From shoot to screen
And then came the images. What makes SS26 different is how put together everything feels: lighter, more refined and strongly styling driven. But even after the shoot was a wrap, the process wasn’t done. Post-production. Image selection. Fine-tuning colors. Cropping for different platforms. Aligning the visuals across web, social and campaign assets. Because a campaign doesn’t end on set. It evolves.
SS26 marks a new visual chapter for Brandfield: one that feels fresher, more confident and more intentional in how products are styled and presented.
Sneak peek
The final campaign images that are going to hit your screen soon…
Stay tuned for what’s next, because this was only the first chapter of Brandfield Unfiltered. More is coming soon!
